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Shop Trending Bracelets Now
Each Pura Vida string bracelet is perfectly imperfect, waterproof, handmade—and now available with special savings.
Elevate Your Neckline
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Shine with Necklaces
Elegant necklaces now available with special savings. Shop your favorite style today.
Style Packs
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Share the Style Today
Friendship bracelet packs made to share, now available with special savings for a limited time.
Why shop with us?
Feel Good, Look Good
We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.
Stack your Story, Share your Colors
We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.
Made of Friendship Material
What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.
4.8 Based on 583,251 reviews
I love all my Pura Vida bracelets. I like that they support a cause and aim to help people. I wear mine proudly.
Mariel M.
Verified buyer
My friend was feeling a little down so I decided to send her a Pura Vida gift card. She was so happy and excited she immediately ordered herself a ring. I was super happy to be able to make her smile. Thank you Pura Vida!!
Kristi T.
Verified buyer
I love my Pura Vida rings they are always super cute and make me feel special and dressed up no matter what im doing. I have even gotten into the habit of stacking them because i cant have enough of them!
Rhiannon J.
Verified buyer
@Blog
Fresh ideas stories and style tips updated regularly
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